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Sahtak Awalan: Your Health First was launched in 2012 by Weill Cornell Medicine - Qatar as a campaign intended to encourage people to lead healthy lives and transform unhealthy behaviors into healthy ones. The aim is to educate people about healthy living, sustainability, exercise and nutrition so they can make informed choices about the foods they buy, the importance of a balanced diet, and the way they live their lives. The initiative is totally inclusive and is aimed at everyone: young and old, nationals and expatriates, although there is a focus on youth.

To create awareness through this public health initiative about healthy behaviors and disease prevention, as well as to educate Qatar's citizens about how poor lifestyle choices can have a negative impact on health and that small positive changes can have a large impact.